Методы семанто-прагматического анализа медиатекста при переводе с разных языков

Аннотация

Ключевые слова: Теория и методы изучения функционирования языка в лингвистика, сфере массовой коммуникации, описанные на речевом медиа, материале английского и узбекского языков, выявляют когнитивная лингвистика, текст в средствах массовой информации и его структурные теория, перевод. элементы как центральный объект анализа. Семантический анализ медиатекста в переводоведении имеет свои методы анализа. В статье подробно описаны эти методы. Many modern studies of media discourse are devoted to describing models of the communicative act within the triad" author – text – address". From the position of the anthropocentric paradigm, an attempt is made to interpret the essence of the media in a broad sense, and the main focus is on its functional side. The use of a cognitive-pragmatic approach in the field of studying the manipulation of the consciousness of an audience in media discourses is considered important. E.G. According to Shestakova, the rapid development of significant changes in the functions of the modern media space is the use of a cognitive-pragmatic approach. The rapid development of significant changes in the media space of functions of modern media text has led to the fact that the generally accepted methods of their study, along with established concepts, have already lost their properties. With their help, it seems impossible to study the internal and external processes in this area. As one of the ways out of this situation, the author refers to the methodology of semiotics. Since the 20th century, it has been actively used in the process of determining the role of the media in the construction of semiotic reality, as well as studying the processes of translating meanings through electronic media channels. Modern culture is characterized by a turn to visualization, which has led to significant changes in the verbal and sign-symbolic nature, as well as in the goals and functions of the media text. E.G. Kotorova interprets pragmatics of language use by analyzing and comparing approaches to determining the status of pragmatics as a science, distinguishing a common feature that unites them all. The pragmatic context of communication is becoming increasingly important. It includes both linguistic and extra-linguistic components: social ethnicity, the biological characteristics of participants in a symbolic nature, as well as the goals and functions of the media text. Pragmatics is a research framework of linguistics that studies the movement of linguistic signs in speech. Linguistic pragmatics does not have a clear form. “It includes a set of issues related to the speaker and the listener and their interaction in the process of speech. The need to research the expressive-emotional-evaluative connotative meaning of a word, vocabulary, i.e. pragmatic meaning arose when a speaking person tries to attract the listener's attention, influence them communicatively, interest them, attract their opinion, or, conversely, distract, excite, wave, persuade or deceive”. After analyzing and comparing approaches to determining the status of pragmatics, E.G. Kotorova, as a science, distinguished a common feature that unites them all: pragmatics “is interpreted to include both linguistic and extralinguistic components: pragmatics – allows us to understand the characteristics, existence, and meaning of the participants”. The pragmatic context of communication is 39 Xorijiy lingvistika va lingvodidaktika – Зарубежная лингвистика и лингводидактика – Foreign Linguistics and Linguodidactics Issue – 3 № 1 (2025) / ISSN 2181-3701 becoming increasingly important. It consists of social, ethnic, and biological ties, their relationships, etc. The speech of the media was a factor in the development of the state's perception and modern natural language in the full implementation of its functions, which became a favorable ground for it. It is important to research media texts in terms of their impact on the addressee. A.D. According to Vovchok's definition, the pragmatic direction of media text is the transmission of information to social assessment with a programmed attitude”. In the process of creating them, the actor carefully selects all the tools to inform readers about any event and "react to it appropriately to a form of speech or non-verbal (physical or emotional) action." With his text, he influences the reader, including that his psyche and social behavior are regulated by certain rules and communication strategies. The focus of the modern scientific paradigm on the individual changes’ nature. An important component of linguistic research is the cognitive aspect. "So, if earlier it was characterized as a self-sufficient, self-organizing, self-composed system of signs, today language is understood as a form of human life, a way of expressing knowledge about the world." This is evident in the perception, interpretation, and verbal formation of surrounding reality events in the media, as well as in the decoding of informati