ФАКТОРЫ, ОПРЕДЕЛЯЮЩИЕ КОНКУРЕНТОСПОСОБНОСТЬ ЦИФРОВЫХ ПЛАТФОРМ

Аннотация

This article analyzes the main factors determining the competitiveness of digital platforms. Digital platforms play an important role in today's economy, providing users with various services and products and shaping the market. The article examines the impact of factors such as technological innovation, user experience, quality of services and products, social validation, business model and monetization strategy on increasing the competitiveness of digital platforms. At the same time, the article presents factors affecting the success of digital platforms in the market and ways to adapt to market conditions, as well as recommendations aimed at increasing competitiveness. The results of the study identify the main factors necessary for the successful management of digital platforms and effective operation in a competitive environment. Key words: digital platforms, competitiveness, innovation, technological development, reputation, business model, monetization strategy, market analysis, competitive strategy, artificial intelligence.