METHODS OF USING DIGITAL TECHNOLOGIES TO IMPROVE THE QUALITY OF TOURISM SERVICES

Аннотация

The article talks about the development of digitalization in tourism. The authors note the motives of tourism market entities in the use of digital technologies. It was noted that digitalization is a new form of communication between producers and consumers of tourism services, which will become a source of competitive advantages for tourism organizations. KEYWORDS Digital technologies; tourism; tourist services; online reservations; mobile applications, digital technologies in tourism.