THE ROLE OF HUMAN RESOURCE MANAGEMENT IN HOSPITALITY MULTINATIONAL ENTERPRISES: AN EMPIRICAL ANALYSIS

Аннотация

This empirical study investigates the critical role of Human Resource Management (HRM) in multinational enterprises (MNEs) operating within the hospitality sector. As the hospitality industry faces unique challenges, such as high employee turnover and the need for cultural adaptability, effective HRM practices are essential for enhancing organizational performance and maintaining a competitive advantage. Utilizing a mixed-methods approach, this research analyzes quantitative data from surveys conducted with HR managers across various hospitality MNEs, complemented by qualitative interviews with industry professionals. The findings reveal that strategic HRM practices, including recruitment, training, and performance management, significantly influence employee engagement, retention, and overall service quality. Furthermore, the study highlights the importance of aligning HRM strategies with organizational goals and cultural contexts to foster a positive work environment. The insights gained from this research provide valuable implications for HR practitioners and policymakers in the hospitality industry, offering a framework for improving HRM practices in multinational contexts.