CHALLENGES, THREATS AND RISKS IN DIGITAL TRANSFORMATION

Аннотация

this article analyzes problems, threats and dangers in the conditions of digital transformation, the need and theoretical foundations of researching informational-cultural threats, socio-philosophical research of inter- ethnic harmony and solidarity in the conditions of informational-cultural struggles. Key words: information, information-cultural threats, information- religious threats, information-psychological threats, secularism, international harmony, digital transformation, information inequality, manipulation of consciousness, information extremism, information crime. We will list and briefly describe the new problems, threats and dangers that await people in the conditions of digital transformation and are starting to face them today. Information inequality. One of the dangers for people in the information society is the problem of information inequality. Factors of social division are accumulation, generation, use of knowledge. Not all members of the information society can make practical use of the new opportunities it can give to people. In addition, this includes not only economic and instrumental- technogenic factors, but also the ability to provide some users with access to society's informatics and information resources, but also humanitarian factors, which mainly depend on the unique qualities of a person. Such factors include: informational, including the linguistic culture of a person, informational competence, education, as well as human motivation, the desire for knowledge and self-study, and the development of intellectual abilities. After all, if a person does not want to be an active member of the information society, then no technology will help him. The availability of information reduces the motivation to create new knowledge, develop new ways of knowing. Rejection of knowledge due to its increase in size indicates that internal personal structures are not ready for increased loads. This is manifested in the lack of skills to assess the quality, volume and depth of the received information, which leads to an increase in social inequality [1]. Mind manipulation. The second and very serious threat to man in the information society is related to the fact that the development of global 102 DEVELOPMENT OF PEDAGOGICAL TECHNOLOGIES IN MODERN SCIENCES International scientific-online conference networks of television, computer communication, radio communication and other information systems creates many opportunities to influence and manipulate the public mind. By their mental nature, people are very suggestible and therefore easily subject to targeted psychological influence at the sub conscious level and therefore easily subject to targeted psychological influence at the sub conscious level. This feature is used to control a large number of people, create illusions, secretly deprive them of freedom of choice, change their minds, motivate people in the right (some group) direction [2]. Manipulation of mass consciousness is the main element of information warfare and is basically the same as introduction to individual consciousness. prepared information. Its effectiveness is reliable and clearly visible. For example, the results of election campaigns for various authorities, as well as the extensive use of very expensive advertising in television programs, are clearly visible. Research results show that television has the strongest psychological impact on a person. The reason is that the video information, in addition to influencing the human mind, directly penetrates into his subjectivity. In addition, the person himself is not worried about it and therefore cannot protect himself from this influence. This, to a large extent, is the basis of the modern methodology of mind manipulation [3]. Community virtualization. Another, still little-explored danger for humans in the context of digital transformation is the psychological phenomenon called virtualization of society. Its essence is that real physical objects, processes and events are replaced by virtual images that are very similar to echoes of objective reality, but are not. These features, as well as the high dynamism of the society's information framework, allow creating virtual reality in it. It is perceived by man, along with physical reality. A typical example here can be the so-called derivatives, that is, securities on the stock market, as well as the new virtual currency - bitcoin. Speculative exchange of shares of industrial corporations, appreciation or depreciation of exchange rates in creative financial markets - all these are widely used in the world economy today and, as the analysis shows, they threaten the sustainable development of society [4]. The virtualization of the social space and constant interference in the lives of other people with the help of social networks paradoxically leads to an increase in the feeling of loneliness "in the crowd". Cyber diseases. In the conditions of digital transformation, another, radi