MARKETING STRATEGIYALARINI ISHLAB CHIQISHDA KATTA MA’LUMOTLARNI TAHLIL QILISH ALGORITMLARI

Аннотация

This article explores the role of large data analysis algorithms in the development of marketing strategies. Various algorithms, their advantages and limitations are considered. The article discusses the effectiveness and potential challenges of marketing decision making based on big data. The results show the critical importance of big data analysis in optimizing marketing strategies, but it is argued that this approach also has ethical and practical limitations. Keywords: big data, marketing strategies, data analysis algorithms, decision making, consumer behavior.