GO-TO-MARKET STRATEGIES FOR CONSUMER TECHNOLOGICAL PRODUCTS WITH SUBSCRIPTION MONETIZATION MODEL

Аннотация

INTRODUCTION lifecycle. This study explores the Go-To-Market (GTM) process for developing and launching new The focus of this study will be primarily on products or startups. Creating a successful product products with subscription monetization. The rise from the ground up is a complex and challenging of subscription-based monetization models has journey that demands a deep understanding of transformed the landscape for consumer various stages and approaches to product technological products, leading companies to development. The study emphasizes that new rethink their go-to-market strategies. As more products require distinct marketing and sales consumers prefer access over ownership, strategies compared to scaling existing offerings. It businesses need to adapt to these changing highlights the critical importance of recognizing preferences and seize new opportunities for steady these different stages and implementing revenue. This study looks at effective GTM appropriate tactics at each phase of the product strategies specifically designed for consumer tech https://www.theamericanjournals.com/index.php/tajmei 13 THE USA JOURNALS THE AMERICAN JOURNAL OF MANAGEMENT AND ECONOMICS INNOVATIONS (ISSN- 2693-0811) VOLUME 06 ISSUE11 products that use subscription models [1, 2]. Young [7]. These reports provided current market trends, consumer preferences, and industry In this fast-paced environment, companies face the forecasts, complementing our academic research challenge of attracting new customers while with up-to-date practical insights. The books of keeping existing ones engaged. Subscription Anne Janzer “Subscription marketing: Strategies models can provide consistent revenue and foster for nurturing customers in a world of churn” [8] deeper relationships with customers, but they also and Maja Voje “Go-To-Market Strategist: require a more nuanced approach to entering the Everything You Need to Reach Product-Market Fit” market and driving growth. The objective of this provide a comprehensive overview of effective study is to identify the key elements of successful GTM strategies for subscription-based products GTM strategies in this context, suggesting that [9]. effective approaches will blend targeted market segmentation, competitive pricing, diverse To complement this theoretical base, a diverse set monetization models, and strong customer of case studies has been examined, featuring acquisition and retention efforts. successful consumer tech companies that have implemented subscription models. Our scope By examining the GTM process, this research aims encompasses a wide range of consumer to provide entrepreneurs with a comprehensive technological products employing subscription roadmap for successfully launching and models, including software applications, streaming establishing new products in the market. The study services, and digital content platforms, such as offers insights into the unique challenges faced Netflix, Spotify, Uber. These case studies during the initial stages of product development represented a range of company sizes, product and market entry, as well as strategies to overcome types, and market segments, offering insights into these hurdles. real-world applications of GTM strategies.