BEYOND THE SCREEN: UNVEILING SOCIAL MEDIA DYNAMICS - A STUDY ON THE RELATIONSHIP BETWEEN FACEBOOK USE AND POLITICAL ENGAGEMENT AMONG PAKISTANI YOUTH

Аннотация

This study delves into the intricate dynamics of social media, specifically Facebook, and its impact on political engagement among Pakistani youth. Through a combination of surveys, content analysis, and interviews, the research explores the multifaceted relationship between online interactions and political participation. The findings contribute nuanced insights into the role of Facebook in shaping the political attitudes, behaviors, and civic engagement of the youth in Pakistan. As social media continues to be a significant force in shaping public discourse, this study adds depth to the understanding of its influence on political involvement among the younger demographic. KEYWORDS Social Media, Facebook, Political Engagement, Youth, Civic Participation, Online Interactions, Digital Influence, Pakistani Politics, Social Media Dynamics, Political Behavior.