UNVEILING STUDENTS' CAREER INTEREST: A STUDY OF SALES CAREERS IN MALAYSIA

Аннотация

Investigates the determinants of students' interest in pursuing sales careers in the Malaysian context. Employing empirical methods, this research examines various factors influencing students' perceptions, attitudes, and motivations towards sales professions. Through surveys and interviews, key determinants such as educational background, perceptions of sales roles, career aspirations, and socio-economic factors are analyzed. The study sheds light on the complexities of career decision-making among Malaysian students and provides valuable insights for educators, recruiters, and policymakers aiming to promote sales careers and address talent shortages in the industry.