BEHIND THE WHEEL: INVESTIGATING PRODUCT FEATURES AND PRICING EFFECTS ON CAR PURCHASE INTENTIONS IN MALAYSIA

Аннотация

This study delves into the intricate dynamics of consumer behavior in the Malaysian automobile market, focusing on the influence of product features and pricing strategies on purchase intentions. Through a comprehensive analysis, this research aims to illuminate the key drivers shaping consumers' decisions when considering car purchases. By examining various factors such as product attributes, pricing models, and consumer preferences, valuable insights emerge to guide manufacturers and marketers in effectively positioning their offerings in the Malaysian automotive landscape.