TASHKIL ETISHNING KONSEPTUAL ASOSLARI (EYE-TRACKING VA SHOPPER BEHAVIOR) Boltayeva Mohichehra Sharipovna Buxoro davlat universiteti, marketing va menejment kafedrasi katta o‘qituvchisi

Аннотация

This article highlights the necessity of scientifically studying audience behavior in retail environments, particularly through the use of modern technologies such as eye-tracking and consumer behavior theories (Shopper Behavior). The role of visual factors, product placement, and store design in consumer decision- making is analyzed based on empirical data and a review of relevant academic literature. In addition to international practices, the paper discusses the current state and prospects of early-stage research in Uzbekistan in this field. Keywords: Eye-tracking, Shopper Behavior, consumer behavior, visual marketing, retail environment, product placement, retail trade, audience management.