ILMIY QARASHLARNING RIVOJLANISHI Nishonov Usmonxon Ibragimovich Farg‘ona davlat texnika universiteti O‘zbek tili va tillarni o‘rgatish kafedrasi katta o‘qituvchisi

Аннотация

This article is devoted to the study of the theoretical and practical aspects of the concept of brand capital in textile enterprises. The role of brand capital in corporate finance, its impact on the financial results of the enterprise, and the dynamics of the development of scientific approaches in this area are analyzed. The article considers the importance of brand capital in increasing the competitiveness of textile enterprises, methods for its assessment, and the specific features of this concept in global and local markets. Also, modern approaches to brand equity management and their impact on the long-term financial stability of the enterprise are discussed. The study presents proposals aimed at increasing the strategic importance of brand equity in the textile industry. Keywords: brand equity, textile enterprises, corporate finance, competitiveness, brand management, financial results, strategic marketing, foreign brands.