FARG‘ONA VILOYATIDA TURIZM KORXONALARINI BOSHQARISHDA AXBOROT TEXNOLOGIYALARIDAN FOYDALANISH HOLATI Nazarov Husanbek Avazbek o‘g‘li Toshkent davlat iqtisodiyot universiteti tayanch doktaranti

Аннотация

Within the framework of the study, the significance of digital transformation in the tourism sector was studied based on global and local experience, and the economic efficiency of IT integration in the Fergana region was assessed. Based on empirical data, the level of use of online booking systems, CRM programs, digital marketing strategies, and electronic payment services in tourism enterprises was studied. The research results showed that the development of IT infrastructure contributes to improving the quality of tourism services, increasing customer satisfaction, and increasing economic efficiency. At the same time, the main problems in the process of using IT were identified as a shortage of qualified personnel, infrastructure limitations, and an imperfect regulatory and legal environment. Based on international experience and local conditions, proposals were developed and ways of more effective implementation of information technologies in tourism management were indicated. Keywords: Tourism management, information technology, digital transformation, online booking systems, CRM systems, digital marketing, electronic payments, economic efficiency, Fergana region, innovative tourism. “RAQAMLI IQTISODIYOT” ILMIY-ELEKTRON JURNALI | 1 0-SON WWW.INFOCOM.UZ 606