ТЕНДЕНЦИИ РАЗВИТИЯ ПЛАТФОРМ ЭЛЕКТРОННОЙ КОММЕРЦИИ В УЗБЕКИСТАНЕ Раупов Жамшид Рашидович Старший преподаватель кафедры «Инновационный менеджмент»

Аннотация

This study examines current trends in the development of e-commerce platforms in Uzbekistan. In the era of active digitalization across economic sectors and a growing number of internet users, online commerce has become increasingly significant in the country's economic landscape. The article analyzes key drivers of online sales growth, including enhancements in financial infrastructure, logistics development, and increased consumer trust in digital platforms. Keywords: digitalization, online trade, e-commerce, digital economy, geolocation technologies, marketplace, Uzbekistan, digital platform, user.