MARKETING TADQIQOTLARIDAN FOYDALANISHNING IJTIMOIY- IQTISODIY MEXANIZMLARI Toxirov Javlon Raximovich Buxoro davlat universiteti, Iqtisodiyot va turizm fakulteti, Marketing va menejment

Аннотация

This article analyzes the socio-economic mechanisms of using marketing research in the process of increasing the competitiveness of the trade services sector. The study examines the possibilities of identifying market conditions, studying consumer needs, evaluating competitor strategies, and making effective management decisions based on marketing research. In addition, the paper outlines ways to ensure the sustainable development of the service sector by improving service quality, introducing innovations, and strengthening a customer-oriented approach. Special attention is paid to the impact of marketing research on economic efficiency, employment levels, and the well-being of the population. Keywords: marketing research, trade services, competitiveness, socio- economic mechanisms, market analysis, service quality, consumer needs, innovation, economic efficiency, service sector.