Ismailov Xusanboy Mahammadqosim o‘g‘li Raqamli iqtisodiyot tadqiqotlari markazi, Raqamli iqtisodiyot rivojlanishining ilmiy-tadqiqot bo‘lim boshlig‘i

Аннотация

The article discusses the opportunities for the development of the "medical services" sector in the context of the digitalization of the economy of Uzbekistan. It is devoted to the digital transformation of higher educational institutions, the development of the medical services sector, trends in the study of clients (patients) in order to improve the quality of medical services by ensuring competition in the healthcare system, in particular, the medical services market, and presents methods that can be used to conduct an analysis of each trend. Keywords: Digital economy, e-health services, healthcare, medical system, marketing, "customer journey", patient "propensity", "real clinical experience", "patient perspective", digital transformation, development, digital technologies, efficiency, opportunities.