PR MEANS IN CONTEMPORARY ART YOUTUBE MEDIA PLATFORM

Аннотация

is a powerful tool to achieve any KPI. Calls to action help and remind ordinary things for the user. Put "I like" or "leave a comment", which in turn affects the loyalty and promotion of the channel. Tags are phrases, words that facilitate the optimization of the video, and also contribute to reaching the top views. A thumbnail is a preview (image) that should display the essence of the video before viewing it directly. Analytics is important. YouTube has built in a huge number of statistics that can be traced from the beginning of the channel's creation to its current state. See which videos are most popular, what time the most views come in, adjusting outputs to this time and other useful statistics that make it easier to work on improving the channel. YouTube as a video advertising distribution channel is ideal for this role. Attendance is one of the highest and accommodation is not expensive. Video advertising is information that uses the media and is aimed at drawing attention to a particular product, service or other object of advertising. The task of video advertising is to encourage the audience to take action, choose a particular product or service. Many will consider this a paradox, but the founders of online advertising systems are confident that, despite the crisis, this type of advertising will grow at a very high rate. In our country, as in other countries, consumers want to be shown ads that could really interest them, that is, that would be related to their interests, favorite brands and brands. A person learns most of the information visually and audibly, video advertising combines both of these possibilities, giving creators room for imagination. A successful video can captivate a person enough to make them want to share it with others. That is why video advertising is so often used in viral marketing, posting videos on video hosting sites and sending out links to it. For each of this type, appropriate projects will be suitable that are conceived according to certain criteria. It can be concluded that YouTube is an effective and promising video marketing tool for business promotion, as it allows you to VOLUME03 ISSUE06 66 EUROPEAN INTERNATIONAL JOURNAL OF PEDAGOGICS ISSN: 2751-000X promote various companies, their brands, products and services, and makes it possible for the company to communicate directly with its potential and current customers. The undoubted advantage of video marketing on YouTube is the numerous options for the form of promotional videos, as well as placement methods, targeting convenience and promotion flexibility. The variety of advertising formats and ways of cooperation with video blogs makes video marketing a flexible business promotion tool that is suitable for solving both image and commercial purposes, and also allows businesses to reach new audiences. In addition, a business can either enter into cooperation with video bloggers or create its own channels and distribute its own advertising, informational and entertainment videos in various formats that will be of interest to the audience.