EXAMINING THE IMPACT OF CUSTOMER RELATIONSHIP VALUE ON COMMITMENT IN PUBLIC SECTOR BANKS

Аннотация

This research examines the influence of customer relationship value on commitment in public sector banks. In the banking industry, building strong and long-lasting relationships with customers is crucial for enhancing loyalty and commitment. By analyzing data from customer surveys, customer retention rates, and employee interviews, this study explores the key dimensions of customer relationship value that drive customer commitment in public sector banks. The findings shed light on the importance of customer-centric strategies and relationship management practices in fostering customer commitment, ultimately contributing to the overall success and sustainability of public sector banks.