THE STUDY OF EUPHEMISMS IN ENGLISH POLITICAL DISCOURSE

Аннотация

In this paper, the role and functions of euphemisms are discussed in English political discourse. As linguistic phenomena, euphemisms are utilized to replace direct or unpleasant expressions with more acceptable and polite alternatives. Political influence is important in shaping public perception, maintaining a positive image, and manipulating meaning to achieve communication goals. This study is focused on the pragmatic and psychological effects of euphemism in political speeches, media statements, and official documents. In modern political communication, euphemisms are essential tools of persuasion and ideological influence, as concluded by the study. Keywords: Euphemism, political discourse, pragmatics, persuasion, manipulation, communication, linguistic strategy. Annotatsiya: Ushbu maqolada ingliz siyosiy nutqida evfemizmlarning roli va funksiyalari muhokama qilinadi. Til hodisasi sifatida evfemizmlar qo‘pol yoki noxush mazmundagi ifodalarni yanada maqbul va muloyim shakllar bilan almashtirish uchun qo‘llaniladi. Siyosiy ta’sir jamoatchilik fikrini shakllantirish, ijobiy imijni saqlash va kommunikativ maqsadga erishish uchun ma’noni boshqarishda muhim ahamiyatga ega. Tadqiqot siyosiy nutqlar, ommaviy axborot vositalaridagi bayonotlar hamda rasmiy hujjatlardagi evfemizmning pragmatik va psixologik ta’siriga qaratilgan. Xulosa o‘laroq, zamonaviy siyosiy kommunikatsiyada evfemizmlar ishontirish va mafkuraviy ta’sir ko‘rsatishning muhim vositalaridan biri hisoblanadi. Kalit so’zlar: Evfemizm, siyosiy diskurs, pragmatika, ishontirish, manipulyatsiya, kommunikatsiya, lingvistik strategiya.