DIGITAL ECONOMY IN BRICS COUNTRIES: OPPORTUNITIES, OBSTACLES AND EXPERIENCE SHARING

Аннотация

This article examines the development of the digital economy in BRICS countries, focusing on the opportunities, challenges, and the importance of experience sharing among member states. It highlights the role of digital technologies—such as artificial intelligence, big data, fintech, and e-commerce—in driving economic modernization and competitiveness. The study also analyzes the structural barriers faced by BRICS nations, including digital inequality, infrastructure gaps, and regulatory issues. Furthermore, the article emphasizes the significance of mutual cooperation and knowledge exchange in accelerating digital transformation and shaping a more inclusive global digital order.