IMPROVING THE PRODUCT POLICY OF DOMESTIC INDUSTRIAL ENTERPRISES

Аннотация

The article covers the importance of commodity policy and assortment in domestic industrial enterprises, the role of identifying low-profit goods in the assortment and optimizing production costs byimprovingcommodity policy. Keywords:industry, assortment, commodity policy, BCGMatrix, industrialmarketing. In a competitive market, running a successful business consists not only in producing high- quality, advanced products that meet global market demands — this accounts for only half of entrepreneurial success. The other half lies in knowing how to sell and provide services. It is necessary to generate consumer interest in the company’s products. In this regard, the availability of high-quality goods and the identification of low-profit items within the assortment policy are considered important criteria. In the Decree of the President of the Republic of Uzbekistan Sh.M. Mirziyoyev dated February 7, 2017, № PF-4947 “On the Strategy of Actions for Further Development of the Republic of Uzbekistan,” it is not without reason that the priority was set to “bring industry to a qualitatively new stage through the intensive development of high-tech processing sectors, primarily on the basis of deep processing of local raw materials, and the production of finished products with high added value, thereby further modernizing and diversifying the industry.” Indeed, industrial enterprises account for a significant part of the products manufactured in the country. Currently, special attention is being paid to the rapid modernization and technical re-equipment of enterprises, and the establishment of new, modern production capacities in such sectors as automotive and gas-chemical industries, electrical engineering and textiles, food and pharmaceuticals, agriculture and food industry, information and telecommunications, and other areas based onadvanced technologies. The role of industrial marketing in the development of marketing strategies of industrial enterprises is invaluable. Industrial marketing serves as the theoretical basis for developing strategies for every unit of the enterprise. Industrial marketing is the sale of goods and services to industrial and institutional clients. These include manufacturing companies, government institutions, utilities, educational and medical institutions, wholesale and retail traders, as well as otherorganizations. In the strategic development of the marketing system in industrial enterprises, the company’s business portfolio matrix is a two-dimensional model that compares the strategic position of each type of business activity. One of the widely used methods in evaluating the quality of modernized company activities is the matrix analysis of the business portfolio. The business portfolio matrix is a table that compares the strategic state of each structural unit of the modernized company. The matrix can be built based on any pair of indicators characterizing strategicconditions. Of particular importance are industry growth rates, market share, long-term attractiveness of the industry, competitiveness, and the stage of development of the product or market. Typically, one axis of the matrix represents industry attractiveness, while the other reflects the position of a specific type of activity. Three types of business portfolio matrices are widely used: the page46 INTERNATIONALJOURNALOF ARTIFICIALINTELLIGENCE ISSN:2692-5206,ImpactFactor:12,23 AmericanAcademicpublishers,volume05,issue07,2025 Journal: https://www.academicpublishers.org/journals/index.php/ijai “growth/share” matrix developed by BCG, the industry attractiveness/competitive position matrix created byGeneral Electric, and Hofer A.D. Little’s life cyclematrix. The BCG matrix compares and analyzes the position of a diversified company’s business units based on indicators of industry growth rate and relative market share. The most widely used labor activity portfolio matrix, consisting of four quadrants, was developed by the leading consultingcompany Boston Consulting Group (BCG). The formation ofassortment policy in industrial enterprises is considered an important direction in many studies. One of the most widespread methods of analyzing enterprise activity and developing marketing strategies for assortment is the matrix method. The product assortment portfolio matrix consists of two-dimensional indicators that reflect the positions of the enterprise’s activity strategy. The BCG or “growth-share” matrix has four quadrants, constructed usingsales growth rates and relative market shares. In the four-quadrant matrix, types of production or products are placed in circles. Their placement is determined based on calculations of market growth rates and the relative market shares of products. In shaping the product strategy of manufacturing enterprises, it is recommended to use the model known as the BCG matrix. To use this method, the BCG matrix mustfirst beconstructed. Figure 1.“Growth-MarketShare”Matrix. To construct theBCG matr