THE ROLE OF DIGITAL PLATFORMS IN TRANSFORMING THE SERVICE SECTOR

Аннотация

This article explores how digital platforms are fundamentally reshaping the service sector by enhancing accessibility, efficiency, and personalization. It analyzes the core functions of digital platforms, the technological innovations driving this shift, and the economic and social impacts on service delivery. The study highlights how sectors such as transportation, healthcare, education, and finance are evolving through platform-based models. Furthermore, it examinesthechallenges and regulatory considerations associated with this transformation. Keywords: Digital platforms, service sector, digital economy, innovation, automation, platform economy, customer experience, e-services