E-COMMERCE INFRASTRUCTURE: CHALLENGES AND OPPORTUNITIES IN THE DIGITAL AGE

Аннотация

In the digital economy, e-commerce infrastructure serves as the foundation for online business operations, supporting everything from data security to last-mile logistics. This article examines the evolving nature of e-commerce infrastructure in the face of technological advancement and globalization. It explores the main challenges such as scalability, integration, security, and infrastructure gaps in developing regions, while highlighting emerging opportunities through innovations like AI, cloud computing, and mobile financial tools. The article provides a forward-looking analysis of how digital transformation is shaping the service delivery ecosystem and outlines best practices for building resilient, inclusive, and sustainable e-commerce platforms.