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РецензированоUZ2025

TYPES OF BRANDS IN TOURISM AND THEIR ROLES

Ra'no Yolchiyevna Badalbayeva,Ruxshona Mohir qizi Badalbayeva (Senior Teacher of the Highest Category, Academic Lyceum No. 1 of the Ministry of Internal Affairs/1st-Year Student, Group 54, Faculty of Tourism, Tashkent State University of Economics, Uzbekistan)

Международный журнал научных исследователей · 261-265 · 2025

Аннотация

This article explores various types of brands within the tourism industry, including hotel, airline, travel agency, destination, and digital platform brands. It highlights the significance of branding in shaping tourist perception, influencing travel decisions, and enhancing a country’s global image. Through analysis of international and local examples, the study examines how branding strategies can enhance competitiveness and cultural recognition in both global and regional tourism markets.

Доказательный фрагмент

«This article explores various types of brands within the tourism industry, including hotel, airline, travel agency, destination, and digital platform brands.»

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This article explores various types of brands within the tourism industry, including hotel, airline, travel agency, destination, and digital platform brands. Полный текст публикации CiteX не хранит — доступ к первоисточнику открывается по DOI согласно лицензии издателя и выбранному плану.

DOI не указан
Цитирований
0
Тип
Журнал
Страна
Узбекистан
Ключевые слова
tourism branding, destination marketing, hotel brands, airline identity, digital tourism platforms, local tourism promotion.
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