Digital Horizons for Indonesian Fisheries: Leveraging Online Platforms for Industry Growth and Sustainability

Аннотация

The Indonesian fisheries sector, one of the world’s most productive, faces mounting pressures from overfishing, supply chain inefficiencies, and climate change. This study explores the transformative role of digital technologies and online platforms in addressing these challenges while driving sustainable growth. By analyzing case studies of e-commerce marketplaces, traceability systems, and mobile applications that connect fishers directly to consumers and exporters, we demonstrate how digital solutions enhance market access, improve price transparency, and strengthen resource management. Additionally, the research highlights the enabling policy and infrastructure conditions necessary to scale digital adoption across small-scale fisheries. Findings suggest that integrating digital platforms can promote resilience, equitable value distribution, and environmental stewardship in Indonesia’s fisheries, offering a model for other developing maritime economies. Keywords: Indonesian fisheries, digital platforms, e- commerce, traceability, sustainable fisheries, supply chain innovation, small-scale fisheries, online marketplaces, fisheries management, blue economy. Introduction: Indonesia, an archipelago nation, possesses an immense maritime territory and a rich abundance of marine resources, making its fisheries industry a cornerstone of its national economy and a Journal of Management and Economics 01 https://eipublication.com/index.php/jme Journal of Management and Economics vital source of livelihood for millions [17].1 The sector intermediaries and potentially increasing profit margins. contributes significantly to food security, employment, This also includes the role of digital payment systems and export revenues.2 However, despite its vast and logistics integration. potential, the Indonesian fisheries industry faces a 2. Information Dissemination and Knowledge multitude of challenges that hinder its optimal Sharing: Examination of how dedicated web portals, development.3 These include issues related to market blogs, and social media groups can disseminate vital access, price volatility, inefficient supply chains, limited information, such as market prices, weather forecasts, knowledge dissemination, and the urgent need for regulatory updates, and best practices in fishing and sustainable resource management [5, 27]. aquaculture. This also includes facilitating peer-to-peer Traditional methods of conducting business and learning among fishermen. sharing information often lead to fragmentation, lack 3. Promoting Sustainable Practices: Exploration of of transparency, and reduced competitiveness for local how online platforms can raise awareness about the fishermen and small-to-medium enterprises (SMEs) in importance of sustainable fishing, marine conservation the sector. In an increasingly digital world, online (e.g., coral reef health and protection of marine publication media offer a powerful, yet underexplored, biodiversity [3, 4, 6, 8, 9, 10, 11, 12, 13, 14, 15, 16, 18, avenue to address these challenges and catalyze the 19, 20, 21, 22, 23, 24, 25, 26, 28, 29, 30, 31, 32, 33, 34, industry's growth. This encompasses a broad spectrum 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48]), and of digital platforms, including e-commerce environmental regulations. This includes the potential marketplaces, information portals, social media, and for citizen science initiatives and traceability systems. digital knowledge-sharing platforms. 4. Branding and Value Addition: Analysis of how The advent of the internet and widespread mobile online media can be used to build brand identity for connectivity in Indonesia presents an unprecedented Indonesian seafood products, promote their quality, opportunity to democratize access to information and and communicate their origin and sustainability markets for fisheries stakeholders. By embracing credentials to a broader consumer base. online publication media, the industry can potentially 5. Policy Advocacy and Stakeholder Engagement: streamline operations, enhance market reach, Discussion of the role of online platforms in facilitating facilitate direct producer-to-consumer interactions, dialogue between fisheries communities, government and promote more sustainable fishing practices [1, 2]. bodies, NGOs, and researchers, fostering a more This article explores the transformative prospects of collaborative approach to industry development. leveraging online publication media for the comprehensive development of the Indonesian It is important to note that while the provided fisheries industry, addressing various facets from references touch upon the broader context of marine economic empowerment to environmental ecosystems and the challenges faced by coral reefs and stewardship. marine life, they do not directly discuss the specific mechanisms of "online publication media" for "fisheries METHODS industry development." Therefore, this article This article employs a concept