Efficient Ways Of Using Public Relations Tools In Tourism

Аннотация

This article analysis the efficient ways of using public relations tools in tourism and hospitality business. The main aim of the article is defining useful aspects of PR and their adoption for tourist sphere. Enlarge using of foreign successful practise of PR in our regional and country tourism. Establishment of effective system of PR among subjects. The progress of modern information and communication technologies brings new opportunities: with the help of the means and methods of the Republic of Uzbekistan the regulatory impact on the state of economic, political and cultural development of society is being implemented. Modern information and saturated society offer wide opportunities for individualization of market offers, bilateral communications through both personal contacts and in the format of media communication. The growing informatization of subjects' activities in the sphere of tourism leads to the increase of communicative impact with the purpose of forming preferences of the target public, broadcasting cultural knowledge, norms, traditions and values, transformation of old stereotypes and new behavioural practices. The urgency of the scientific problem of PR support is dictated by the need of the formation of favourable images and recognizable brands of travel companies, maintaining positive reputations in order to harmonize internal and external PR- communications in the field of tourism. KEYWORDS Public relation, publicity, propaganda, advertisement, destination, brand making, public relation models, MICE The US A Journals Volume 03 Issue 05-2021 137 The American Journal of Management and Economics Innovations IMPACT FACTOR (ISSN – 2693-0811) 2021: 5. 562 Published: May 31, 2021 | Pages: 137-142 Doi: https://doi.org/10.37547/tajmei/Volume03Issue05-21 INTRODUCTION In order to promote the tourist potential of the country abroad, the following technologies of The tourism sphere in Uzbekistan become PR-company are applied: December 17-21, 2019 more popular and rapid increasing field, due to in Tokyo (Japan) on Shibuya Square there was several factors like solution of unemployment, organized broadcasting of video clip about the rich source of traditional and cultural heritages, tourist potential of Uzbekistan, which was new field of economy and it is deemed as the demonstrated 120 times a day (or 8 times most perspective branch of economy of during an hour) from 9:00 am to 24:00 am. A republic. In recent two years the total number similar video was shown in front of the main of tourism export increased to 2.5 times and railway station in Nagoya, 12-19 December, get place of the main sphere in republic from 6:00 am to 136 times a day (8 times a day). economy. Participated with the national tourism stand According to the Decree of the President of "Uzbekistan" in 12 international tourism the Republic of Uzbekistan of February 3, 2018 exhibitions and fairs, in particular: № DP-5326 section 4: To transform the State International Travel and Tourism Fair FITUR- Unitary Enterprise the Centre for Promotion of 2019 (Madrid, Spain), the exhibition ITB-2019 National Tourism Product under the State (Berlin, Germany), the exhibition of recreation Committee of the Republic of Uzbekistan for and travel MITT-2019 (Moscow, Russia). Development of Tourism to the State Unitary Moscow, Russian Federation), IMTM-2019 (Tel Enterprise the National PR-Centre under State Aviv, Israel), EMITT-2019 (Stam Bull, Turkey), Committee of the Republic of Uzbekistan for Vacation-2019 (Republic of Belarus), SITIF Development of Tourism, while entrusting it (South Korea), ATM (Tel Aviv, Israel), Vacation with the tasks of organizing a promotion of and Travel Fair EMITT-2019 (Stam Bull, Turkey), tourist potential of the republic. Besides this Vacation-2019 (Republic of Belarus), SITIF decree of Cabinet of Ministers of republic (South Korea), ATM (Tel Aviv, Germany). establish another with number 747 on (Dubai, UAE), "IFTM Top Resa" (Paris, France) 20.09.2017 which gives preferences for foreign "ITB Asia 2019" (Singapore), "Tourism Expo countries’ media companies to co-operate with Japan" (Osaka, Japan) "WTM" (London, UK). our tourism department. It contains preferences devoted in order to encourage PR The State Committee for Tourism in Russia activities of tourism industry. Additionally, organized an event with the participation of implementation of decree of President on specialists of the State Committee for Tourism 25.10.2018 under the number PD-3982 makes "All Experts Recommend Uzbekistan for good impact on spreading necessary Travel" with the participation of more than 50 information around the countries and support journalists, bloggers, influencers, industry status of our country by compatriots living in media. On the day of the event, a briefing was foreign countries held by representatives of the State Tourism Committee, as well as partners of METHODS AND RESULTS "Ostrovok.ru" and "Avialsales.ru". In the thesis is used met