Economic Mechanism for Managing The Entrepreneurial Activity Of A Sports Organization: Structure, Components, And Effectiveness

Аннотация

This article examines the formation and functioning of the economic mechanism for managing entrepreneurial activity in modern sports organizations. The relevance of the topic is driven by the increasing commercialization of sports and the need for sports clubs and federations to adapt to market conditions. The objective of the study is to develop and theoretically substantiate a structural-functional model of the economic mechanism for managing the entrepreneurial activity of a sports organization. The research employs methods of system analysis, economic modeling, and a structural-functional approach. As a result of the study, the essence of this mechanism is defined, its key subsystems (financial, marketing, operational, and innovation-strategic) are identified, and the interrelations between them are analyzed. An integrated model is proposed to optimize management decisions and enhance the commercial effectiveness of a sports organization. The practical significance of the work lies in the potential for sports organization managers to use the proposed model for diagnosing, planning, and controlling entrepreneurial activities. Keywords: Sports management, sports economics, entrepreneurial activity, economic mechanism, sports organization, commercialization of sports, performance management. aspects of the sports business, such as sports marketing Introduction: Modern sports are undergoing profound (Kotler, 2013), financial management (Szymanski, transformations, evolving from a socially significant 2009), or sports event management, there is a lack of phenomenon into a full-fledged sector of the economy. comprehensive studies in the scientific literature that Professional sports organizations (clubs, leagues, view the management of entrepreneurial activity as an federations) are increasingly involved in integrated system. Existing approaches are often entrepreneurial activities aimed at generating profit fragmented and fail to capture the synergistic effect of and ensuring financial sustainability. This process, the interaction between different functional areas. known as the commercialization of sports, presents There is no unified understanding of the structure and management with new, more complex challenges. The operating principles of an economic mechanism that success of a sports organization today depends not only would integrate all elements of sports on athletic results but also on the efficiency of entrepreneurship into a single, manageable system. managing its commercial streams: media rights sales, sponsorships, ticketing programs, merchandising, and Thus, the relevance of this study is determined by the other activities. need to scientifically substantiate and develop a holistic model of the economic mechanism for Despite a significant body of research on specific International Journal of Management and Economics Fundamental 51 https://theusajournals.com/index.php/ijmef International Journal of Management and Economics Fundamental (ISSN: 2771-2257) managing the entrepreneurial activity of a sports Based on the analysis, the author's definition was organization, adapted to modern market realities. formulated. The economic mechanism for managing the entrepreneurial activity of a sports organization is a The objective of the study is to develop and set of interconnected forms, methods, tools, and levers theoretically substantiate a structural-functional model (financial, marketing, organizational, legal) of the economic mechanism for managing the purposefully used to initiate, regulate, and optimize entrepreneurial activity of a sports organization. commercial processes with the aim of maximizing To achieve this objective, the following tasks were set: profit and ensuring the long-term financial 1. To clarify the concept and essence of the sustainability of the organization. "economic mechanism for managing entrepreneurial Through structural-functional analysis, four key activity" as it applies to the sports industry. subsystems of this mechanism were identified: 2. To identify the key structural components 1. Financial Subsystem. This is the core of the (subsystems) of this mechanism. mechanism. Its functions include: budgeting, cash flow 3. To analyze the interrelations and management, investment attraction, cost control interdependencies between the identified (including player transfers and salaries), financial components. planning, and analysis. Its tools include financial 4. To propose an integrated model of the accounting, auditing, lending, leasing, and brand and mechanism and describe its operating principles. asset valuation. Methods 2. Marketing Subsystem. This is responsible for revenue generation. Its functions include: brand The methodological basis of the research was a management, development of sponsorship packages, system approach, which allows for viewing the implementation of ticket and season-pass programs, economic mechanism as a complex, open system sale of media rights, m