Ways of Increasing Competitiveness of Tv Industry Enterprises Based on Green Innovations

Аннотация

This article explores how TV industry enterprises can enhance competitiveness through green innovations. Key strategies include adopting energy-efficient technologies, using sustainable supply chains, integrating renewable energy, and leveraging digital tools like AI and IoT. Green marketing, eco-friendly product design, and compliance with environmental standards also play a crucial role. These approaches not only reduce environmental impact but also offer economic and strategic advantages in a rapidly evolving market. Keywords: Green innovation; TV industry; sustainability; energy efficiency; renewable energy; eco-design; digital tools; competitiveness. not only reduce energy consumption but also lower Introduction: In today’s fast-paced digital carbon emissions associated with physical server environment, the television (TV) industry is undergoing maintenance. According to the International significant transformation. As global awareness of Telecommunication Union (ITU), energy efficiency in environmental sustainability grows, industries are ICT, including broadcasting, could cut global CO₂ increasingly expected to adapt to green innovations emissions by 15% by 2030 if widely adopted. Thus, and environmentally friendly practices. The TV green innovation is no longer merely a technological industry, traditionally energy-intensive and reliant on upgrade—it is a multifaceted strategy that complex supply chains, must align itself with these incorporates resource efficiency, digital expectations. Not only are these green initiatives transformation, and sustainable value chains. beneficial for the planet, but they also serve as critical drivers of long-term competitiveness. Consequently, One of the primary areas where TV industry enterprises integrating green innovations is no longer a peripheral can enhance their competitiveness is through the concern—it is a strategic imperative. This article adoption of energy-efficient production and explores the key ways TV industry enterprises can broadcasting technologies. For instance, replacing enhance their competitiveness through the adoption of traditional lighting in production studios with LED green technologies, sustainable practices, and lighting can result in energy savings of up to 70%. environmentally responsible policies. Similarly, digital transmitters and low-power consumption equipment significantly reduce energy Green innovation refers to the development and use. Moreover, television manufacturers are implementation of products, services, or processes that increasingly incorporating energy-saving features into reduce environmental impacts. In the context of the TV their products. Smart TVs, for example, now include industry, this encompasses everything from the design automatic brightness control and power-saving modes. and manufacturing of energy-efficient TV sets to Not only do these features appeal to eco-conscious sustainable broadcasting practices and consumers, but they also align with international environmentally conscious corporate strategies. For energy certification standards such as ENERGY STAR example, modern LED TVs consume significantly less and EU Ecodesign. It is important to note that energy power than their CRT predecessors, thanks to energy- efficiency also reduces operational costs, thereby saving display technologies. Furthermore, broadcasters enhancing the bottom line. In a competitive market are now investing in cloud-based infrastructures that International Journal of Management and Economics Fundamental 96 https://theusajournals.com/index.php/ijmef International Journal of Management and Economics Fundamental (ISSN: 2771-2257) where profit margins are tight, cost reduction through increasing this percentage are seen as industry leaders sustainable operations can be a significant advantage. in sustainability [3, 580-589]. Another effective strategy involves greening the entire Communicating green values to consumers is just as supply chain. TV manufacturing involves sourcing important as implementing them. Eco-labeling, various components—plastic, metals, semiconductors, sustainability reports, and transparent environmental and rare earth elements. By sourcing these materials policies can significantly influence consumer behavior. responsibly and partnering with suppliers that adhere As research shows, a growing number of consumers are to environmental standards, enterprises can improve willing to pay more for environmentally friendly their environmental footprint and reputation. For products. For example, Sony’s “Road to Zero” campaign example, companies like Samsung and LG have emphasizes its commitment to reducing environmental committed to using recycled plastics in their television impact across its product lines. By showcasing casings and reducing the use of hazardous substances. sustainability as a brand value, the company In 2023, LG announced that over 600,000 tons of strengthens customer loyalty and enhances its market