Approaches To the Digital Transformation of Traditional Business Processes.

Аннотация

The article provides a detailed account of ACCEPTED 29 June 2025 PUBLISHED 14 July 2025 approaches applied to the digital transformation of VOLUME Vol.07 Issue 07 2025 traditional business processes. In the context of a rapid technological shift, such transformations become CITATION Mohammad indispensable for the survival and competitiveness of economic actors. However, despite a proliferation of COPYRIGHT © 2025 Original content from this work may be used under the terms publications, both academic and practitioner literature of the creative commons attributes 4.0 License. remain fragmented in their definitions of the nature of transformational steps, their scope, and the organizational mechanisms involved. The objective of this paper is to undertake a critical analysis of the conceptual foundations of digital transformation and to identify the primary directions that underpin the rethinking and reconfiguration of established operational models. Special attention is given to juxtaposing strategic, institutional, and industry‐applied approaches, as well as to exploring the tensions between normative rhetoric and the empirical feasibility of these changes. A typology of the approaches under review is presented, key limitations and barriers are delineated, and the author’s position on the novelty of processes for the digital reconfiguration of business architecture is articulated. The scientific and practical value of this work lies in systematizing diverse viewpoints on the topic and interpreting them through an interdisciplinary lens. The material set forth will be of use to scholars in management, digital economics, organizational theory, and applied informatics, as well as to consulting professionals and business architects engaged in facilitating digital transformations. Keywords: business process, institutional constraints, organizational changes, strategic restructuring, digital transformation, economy. The American Journal of Management and Economics Innovations 67 https://www.theamericanjournals.com/index.php/tajmei Introduction operational efficiency, underscoring the importance of digital KPIs and changes in the composition of business Despite extensive discourse on digital transformations, objectives. They systematically review the evolution of the concept of business-process transformation in a e-business and identify key practices, including cloud digital environment is still often interpreted technologies and analytics platforms. Particular superficially—as merely the deployment of IT attention is paid to the issue of strategic coherence: infrastructure or the automation of routine tasks. Such these works describe how companies coordinate their IT oversimplification overlooks profound shifts in infrastructure with organizational goals to avoid organizational logic, managerial decision-making, and fragmented initiatives. the redefinition of the human role in economic interactions. A more structured, institutional perspective is presented in the research by G. Liu, J. Liu, and P. Gao [5], which uses The core issue stems from a gap between technological Chinese firms as a case study to analyze how digital potential and the capacity of traditional business changes are embedded within institutional norms and structures for institutional adaptation. Digitalization is corporate culture. It is noted that formal regulations and frequently proclaimed but seldom achieves systemic administrative barriers exert a defining influence on the restructuring, remaining a collection of fragmented IT pace and form of transformation. In N. Kravchuk’s work initiatives without altering the semantic architecture of [4], the interaction between digital practices and processes. business models is also raised; however, the emphasis Amid the rapid evolution of the digital ecosystem, there is on trending changes in corporate strategies emphasis must shift from technological tools to the rather than on deep institutional restructuring. These methodologies underpinning the transformation of publications point out that change necessitates not only established operational models. Contemporary research technology adoption but also the adaptation of focuses on distinguishing between superficial managerial logic and the adjustment of regulatory automation and genuine transformation, which entails frameworks. redefining business logic, managerial models, customer A number of sources focus on quantitative and trend engagement, and ecosystem positioning. Accordingly, analysis. For example, analytical reports [9, 10] offer an existing approaches to the digital transformation of overview of current directions—from the application of traditional processes warrant systematization, their AI in personalization to the growth of digital platforms. substantive divergences elucidated, and well-grounded These sources prove useful for identifying empirical recommendations proposed, with a focus on the nuances and the general digital conjuncture.