DIGITAL SUBJECTIVITY OF THE INDIVIDUAL IN THE AGE OF ARTIFICIAL INTELLIGENCE

Аннотация

Amid the rapid development of artificial intelligence (AI) technologies, not only the institutions and governance mechanisms are undergoing transformation, but also the very concept of personality, identity, and social status. Digital subjectivity is becoming a key category of analysis in the philosophy of technology, law, and social sciences. This study focuses on examining the phenomenon of digital identity and individual subjectivity in the context of automated control, algorithmic governance, and platform dependency. A conceptual model for assessing digital subjectivity is proposed, taking into account ethical, legal, and cultural factors, especially in the context of emerging digital policies in Uzbekistan. Keywords: artificial intelligence, digital subjectivity, identity, autonomy, digital rights, platform, Uzbekistan The modern era, marked by the widespread integration of AI and digital platforms, generates new forms of presence and interaction of individuals in the sociotechnical environment. Unlike the traditional understanding of the individual as an autonomous subject with rights and responsibilities, the digital personality (or subject) is determined not so much by biographical characteristics as by data aggregates, digital traces, behavioral profiles, and algorithmic interpretations. Thus, the digital identity becomes a result of multi- layered information processing, where identity is constructed not only by the individual but also by technological systems capable of self-learning and prediction. This fundamentally changes not only self-perception but also traditional legal and philosophical approaches to rights, responsibility, and identification. New dilemmas arise: Can a digital avatar represent an individual in the legal field? How can one protect a digital reputation if it is formed automatically and without the individual’s consent? These questions demand a fundamental revision of the concept of subject in the digital transformation of society. Digital subjectivity is not merely a virtual representation of the person, but a new type of relationship between the individual, technology, and social institutions. In the digital environment, the subject becomes the object of data 62 SOLUTION OF SOCIAL PROBLEMS IN MANAGEMENT AND ECONOMY International scientific-online conference collection, analysis, and prediction, which raises threats of deindividualization, loss of control over personal information, and the shifting of responsibility to algorithmic systems. The methodology of this research is interdisciplinary and includes philosophical analysis of subjectivity and identity, legal examination of digital rights and regulatory mechanisms, and empirical observation of digitalization processes in Uzbekistan. Emphasis is placed on correlating universal ethical and legal principles with local realities: cultural norms, mental attitudes, and stages of institutional digital transformation. The primary thematic and methodological foci of this research encompass a comprehensive set of analytical dimensions aimed at unpacking the multifaceted phenomenon of digital subjectivity. These key areas of analysis include: Philosophical and legal reflection on subjectivity in the digital context: This area involves a critical examination of how foundational concepts such as autonomy, free will, and responsibility are transformed within the framework of digital technologies and artificial intelligence. Philosophically, the classical notion of the autonomous subject as a self-determining agent is challenged by AI systems that increasingly mediate decision-making processes. The interplay between human agency and algorithmic influence raises profound questions about the limits of individual freedom and the nature of moral responsibility. Legally, this transformation demands a rethinking of rights and duties in the digital sphere, where subjectivity is fragmented across virtual identities, data profiles, and algorithmic predictions. Issues such as accountability for decisions made or influenced by AI, the protection of digital rights, and the extension of legal personhood to digital entities come to the fore. This reflection also entails grappling with the ethical implications of delegating autonomous functions to machines and ensuring that digital subjectivity does not lead to dehumanization or loss of personal sovereignty. The challenge is to develop normative frameworks that uphold human dignity and agency while recognizing the increasingly intertwined relationship between humans and intelligent technologies. Algorithmic identity: analyzing the complex mechanisms underlying the formation of digital personas, which encompass the creation and continuous evolution of behavioral models, intricate digital profiling techniques, and advanced predictive analytics systems. This process involves gathering vast amounts of data generated through user interactions across multiple digital platforms, including social media, e-c