ОСНОВНЫЕ АСПЕКТЫ ФОРМИРОВАНИЯ ИМИДЖА РУКОВОДИТЕЛЯ ВУЗА

Аннотация

The main goal of image formation is to model the way the leader is perceived by subordinates, in which he organically fits into the system of expectations of subordinates, corresponding to the established type of corporate culture. The main function of the image is to bring the actions of the leader in line with the expectations of subordinates. This function follows from the simplest requirement of explainability of human actions for others. That is, the more unambiguously a person's actions are interpreted, the easier they are to explain, the greater the degree of understanding and, consequently, a positive assessment of these actions. “RAQAMLI IQTISODIYOT” ILMIY-ELEKTRON JURNA LI | 8-SON WWW.INFOCOM.UZ 134 MENEJMENT VA MARKETING In most cases, the image also has a motivating function. Most often, this function is realized in the entrepreneurial and participatory types of corporate culture, where the desire to be like the leader can become a good incentive for the development of subordinates. The normative function of image is that the manager sets the norms of interaction in the organization. If the norms are accepted by the majority of members of the organization, this becomes a prerequisite for team building, reducing the number of conflict situations and, as a result, creating a favorable organizational climate. Key words: Image, management style, manager, management, success, motivation, ability, influence, leadership, methods, forms, organization, analysis.