The Role of Digital Transformation in Improving the Efficiency of Administrative Operations: A Case Study of Asia cell Telecommunications Company

Аннотация

This study examines the impact of digital transformation on administrative efficiency in companies and institutions, focusing on the telecommunications sector. A random sample of 200 employees from Asia Cell Telecommunications Company, which is undergoing a digital transformation process in Saudi Arabia, was selected. The study used a questionnaire as the primary data collection tool, designed to include questions on the level of technology adoption within the organization, administrative efficiency, and the impact of digital transformation on administrative performance. Data were analyzed using statistical methods, including T-test, ANOVA, and Pearson correlation test. The results showed that digital transformation positively improved performance speed, reduced errors, and increased administrative efficiency. Additionally, technology facilitated interdepartmental interaction and improved coordination, enhancing overall organizational performance.