ISSUES OF USING MARKETING STRATEGIES IN ENSURING THE COMPETITIVE ADVANTAGE OF AN ENTERPRISE

Аннотация

Intensification of competition in the global economic environment is forcing enterprises to reconsider their business strategies. Marketing strategies are an important tool in this process. They allow enterprises to identify market needs, establish effective relationships with consumers, and ensure competitive advantage. This article analyzes the theoretical foundations of marketing strategies, their impact on competitive advantage, and their practical application.