The application prospects of benchmarking in international business tourism management

Аннотация

This article explores the strategic importance of benchmarking in the eective management of international business tourism, with particular emphasis on its implementation prospects in Uzbekistan. As the country positions itself as a regional business and investment hub, benchmarking oers a valuable tool for measuring competitiveness, improving service standards, and aligning with global best practices. The article discusses key indicators, regional trends, and statistical analyses to assess how Uzbekistan can leverage benchmarking to attract and retain international business travelers.