LINGVOPRAGMATIC FEATURES OF MEDICAL ADVERTISING

Аннотация

The article covers the issue of linguistic analysis of the text of medical advertising as advertising and its particular type. Common manifestations of medical advertising ‒ advertising texts on medicines and medical services are selected as the object of the study and analyzed pragmalinguistically. In these promotional texts, the verbal means inherent in the task of influencing the addressees by the addressee, offering medical services or medicines to consumers, attracting interest and encouraging them to purchase, their pragmatic meanings have been identified.