Собирова Дилноза Расуловна
МЕЖДУНАРОДНЫЙ ЖУРНАЛ ИСКУССТВО СЛОВА · 2022
This article discusses the expression of psychographic characteristics in medical advertisements (texts), such as the lifestyle of the addressees, daily life, the values that affect them, family relationships. There were 164 medical advertisements in the media (mostly television), in which the percentage of each psychographic feature was given. The observed medical advertisements reflect the lifestyle of the addressees 53%, the expression of family relationships 18%, the use of value units such as "health", "one hundred percent natural", "one hundred percent pure" - 7% explained on the basis of examples.
Доказательный фрагмент
«This article discusses the expression of psychographic characteristics in medical advertisements (texts), such as the lifestyle of the addressees, daily life, the values that affect them, family relationships.»
This article discusses the expression of psychographic characteristics in medical advertisements (texts), such as the lifestyle of the addressees, daily life, the values that affect them, family relationships. Полный текст публикации CiteX не хранит — доступ к первоисточнику открывается по DOI согласно лицензии издателя и выбранному плану.
МЕЖДУНАРОДНЫЙ ЖУРНАЛ ИСКУССТВО СЛОВАТагаева Сайёра Улашевна, Уразкулова Азизатель2024
Медицина и инновацииМ Сабиров, О Скосырева +12021
Научные статьиM.H.Sayidova, S.U.Pulatova2025