LANGUAGE FEATURE OF ADVERTISEMENT TEXT

Аннотация

Although advertising in Uzbekistan has rich historical roots, before independence this field was left out of the scientific community. The Law of the Republic of Uzbekistan on Advertising was adopted on December 28, 1998, and its normative requirements began to be regulated in terms of social language. A number of scientific studies have been conducted in this area. In particular, AA Azlarova studied the effectiveness of advertising from a marketing point of view, and LI Karimova studied the social, psychological and ethnopsychological aspects of advertising. KV Mosin studied the impact of advertising on the spiritual and moral education of the individual. However, to date, the text of advertisements in Uzbek has not been studied from a linguistic point of view. Any advertising is a means of serving to convey the text of information to the listener. So, the primary and basic element of advertising is language.