SUGGESTIVE TYPE OF CATEGORY OF MOTIVATION IN ADVERTISING TEXT

Аннотация

The article deals with the system of advertising texts. The category is divided into prescriptive, requester, and suggestive. The prescriptive type of urge includes order, permission, prohibition, and instruction; the requisite type includes request, supplication, and offer. Suggestive type of advice, recommendation and warning; Motivation types are used not only in oral but also in written speech. In the article, you can see the similarities and differences in the category of motivation. The differences and differences are reflected in the national culture. When using sentences in communication, it is important to pay attention to the structural semantics of sentences. They are aimed at achieving the intended goal and play an important role in the speaker's achievement of a positive or negative result in the communication process.