PRINCIPLES OF INTERNATIONAL MARKETING IN THE FORMATION OF DEMAND FOR TEXTILE PRODUCTS

Аннотация

The article examines the principles and methods of international marketing in the formation of demand for textiles, and also analyzes the author's methodological approaches. The purpose of the study is to develop and implement marketing principles based on international standards in the formation of demand for textile products in the national market. Scientific novelty of the research: On the basis of marketing research, consumer demand for textile products was studied and recommendations were given for the production of products in accordance with the needs of the consumer market; On the basis of methodological approaches, the classification features of types of marketing have been analyzed from the point of view of the subject, object, location of production, business direction, management principles, regulatory framework and market position, and recommendations have been developed for their application; When implementing the marketing policy, requirements have been formed for the restructuring of the production management system, innovative areas to increase the efficiency of all departments.