RAQAMLI MARKETINGNING AN'ANAVIY MARKETINGDAN FARQLI JIHATLARI VA UNING XUSUSIYATLARI

Аннотация

Raqamli marketing va an'anaviy marketing mahsulot va xizmatlarni ilgari surishda ikki xil yondashuv bo'lib, ularning har biri o'ziga xos xususiyat va afzalliklarga ega. Raqamli marketing ijtimoiy media, qidiruv tizimini optimallashtirish (SEO), elektron pochta va kontekstli reklama kabi onlayn kanallardan foydalanishga tayanadi, bunda aniq maqsadli auditoriya, aloqalarni shaxsiylashtirish va real vaqt rejimida ish faoliyatini o'lchash mumkin. An'anaviy marketing, o'z navbatida, keng qamrovni ta'minlash va uzoq muddatli brend imidjini yaratish uchun televidenie, radio, bosma va tashqi reklama kabi oflayn kanallardan foydalanadi. Ushbu tadqiqotda raqamli va an'anaviy marketingdan asosiy farqlari, va uning afzallik va kamchiliklar ko'rib chiqiladi. Kalit so'zlar: raqamli marketing, an'anaviy marketing, raqamlashtirish, reklama. Annotation: Digital marketing and traditional marketing are two different approaches to promoting products and services, each with its own characteristics and advantages. Digital marketing relies on the use of online channels such as social media, search engine optimization (SEO), email and contextual advertising to enable precise target audiences, personalization of communications and real-time performance measurement. Traditional marketing, on the other hand, uses offline channels such as television, radio, print and outdoor advertising to ensure broad reach and build long-term brand image. This study examines the main differences between digital and traditional marketing. Moreover, it also touches aspects such as advantages and disadvantages of digital marketing. Key words: digital marketing, traditional marketing, digitalisation, advertising.