IN THE FORMATION OF PUBLIC HOLIDAYS AND PERFORMANCESSOCIO-PSYCHOLOGICAL MECHANISMS OF THEATRICALIZATION

Аннотация

This study explores the role and significance of theatricalization in the formation and development of mass celebrations and performances. It analyzes the impact of theatrical mechanisms – such as dramaturgy, directing, acting skills, scenography, and music – on the success of public events. The research also examines the specific features of applying theatricalization in mass events, considering characteristics like interactivity, large numbers of participants, and the vastness of venues. Through examples of the historical development and contemporary trends of various mass celebrations and performances, the study reveals the role of theatricalization in organizing and conducting such events. This abstract is intended for professionals involved in organizing public celebrations and performances, art scholars, and a broad audience interested in thetopic. Keywords:director, mechanism, social, psychological, mass, theatricalized, celebration. A theatricalized mass celebration, spectacle, and tradition is a multifaceted phenomenon that reflects human life within society. It is an integral part of social life, where an individual's existence is equated with that of humanity as a whole, and a person’s activity, as a unique form, expresses theharmony ofaspirations within thesociety. Since ancient times, the early forms of theatricalization have appeared in festive performances, and over time, they have evolved artistically and developed a distinct style. For every individual, a celebration evokes a festive mood, encouraging participation in the theatricalized festive movement. The sense of festivity brings joy, happiness, and emotional uplift. However, that alone is not enough for a true festive atmosphere. The concepts of “celebration” and “festivity” form a unique dialectical unity. A celebration and the festive mood represent an individual's attitude toward the event of celebration. Studying this condition attentively is crucial, as some scholars separate these two concepts, treating festivity as an independent “psychological reality” unrelated to the celebration itself. They claim that festivity arises from a mood of unknown origin, generating acelebratory state. This view is incorrect—no one can be ordered to feel a certain emotion. Such feelings arise through inner experiences and psychological states. In this state, an individual's perception of the event takes shape. Precisely under such psychological conditions, situational and emotionaldesires emerge, drawing one’s attention tothe ongoing activity. Years of observation and analysis of theatricalized celebrations and spectacles allow us to identify the key driving motivations behind participation. First and foremost, it is the sense of striving toward a common goal. Celebrations and performances are closely tied to transformative moments in human society and nature. These moments find their reflection in theatricalized festivities, creating a unique sense of festivity. The more significant the event or phenomenon in the celebration, the stronger the emotional response it provokes in page388 INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE ISSN:2692-5206,ImpactFactor:12,23 AmericanAcademicpublishers,volume05,issue05,2025 Journal: https://www.academicpublishers.org/journals/index.php/ijai individuals, leading to the unification of their feelings with those of others. Feeling personally connected to the event becomes a stimulus that encourages movement together withthemasses. Theatricalized mass celebrations, performances, and customs represent a multifaceted phenomenon that reflects human life within society. As an integral part of social life, these events equate personal experiences with collective human narratives, showcasing the harmony of societal aspirations through unique forms of human activity. Historically, the roots of theatricalization in festive performances have evolved artistically, developing into distinctivestyles overtime. For individuals, festivals evoke a special celebratory mood, encouraging active participation in theatricalized festivities. Experiencing festivity involves joy, celebration, and elevated spirits; however, this alone is insufficient. The concepts of "festival" and "festivity" form a dialectical unity, where both the event and the celebratory mood reflect an individual's attitude toward the occasion. Some scholars view festivity as a unique "psychological reality," suggesting that moods arise spontaneously and create the festive atmosphere. However, this perspective is flawed, as emotions cannot be imposed; they emerge through internal experiences and psychological states, shaping anindividual's response toevents. In such psychological contexts, situational and emotional desires arise, drawing individuals' attention to ongoing activities. Long-term observation and analysis of theatricalized festivals and performances reveal key motivators, primarily thesense ofshared purpose. Festivals and performances are closely linked