"CONTEMPORARY INTERNET MEMES IN ENGLISH AND UZBEK: STICKER EMOJIS AND THEIR LINGUOCULTURAL ANALYSIS"

Аннотация

Данное исследование посвящено современным интернет- мемам, в частности стикер-эмодзи, и их лингвокультурологическому анализу на английском и узбекском языках. Исследование рассматривает структурное формирование, семантические роли и культурное значение стикер-эмодзи как современного цифрового феномена. С помощью сравнительного лингвокультурологического подхода анализируется, как эти мемы отражают https://scientific-jl.com 1 6 5 61-son_1-to’plam_May-2025 ISSN:3030- 3 6 1 3 T A D Q I Q O T L A R jahon ilmiy – metodik jurnali социокультурные ценности, юмор и идентичность в обоих языках, а также исследуется адаптация англоязычных интернет-мемов в узбекский контекст. Работа подчеркивает взаимодействие языка, культуры и цифровой коммуникации в формировании выразительного потенциала стикер-эмодзи. Annotatsiya.Ushbu tadqiqot ingliz va o‘zbek tillaridagi zamonaviy internet- memlar, xususan, stiker emodjilar va ularning lingvokulturologik tahliliga bag‘ishlanadi. Tadqiqot stiker emodjilarning tuzilishi, semantik rollari va madaniy ahamiyatini o‘rganadi, ularni zamonaviy raqamli hodisa sifatida ko‘rib chiqadi. Qiyosiy lingvokulturologik yondashuv orqali ushbu memlarning har ikki tilda ijtimoiy- madaniy qadimiyatlar, hazil va o‘zlikni qanday aks ettirishi tahlil qilinadi, shuningdek, ingliz tilidagi internet-memlarning o‘zbek kontekstlariga moslashuvi ko‘zda tutiladi. Tadqiqot til, madaniyat va raqamli muloqot o‘zaro ta’sirida stiker emodjilarning ifoda imkoniyatlarini shakllantirishini ta’kidlaydi. Keywords: Internet memes, sticker emojis, linguocultural analysis, digital communication, semantic roles, cultural identity, humor, cross-linguistic, adaptation, sociocultural values. Ключевые слова. Интернет-мемы, стикер-эмодзи, лингвокультурологический анализ, цифровая коммуникация, семантические роли, культурная идентичность, юмор, межъязыковой, адаптация, социокультурные ценности. Kalit so‘zlar: Internet-memlar, stiker emodjilar, lingvokulturologik tahlil, raqamli muloqot, semantik rollar, madaniy o‘zlik, hazil, tillararo, moslashuv, ijtimoiy- madaniy qadimiyatlar. INTRODUCTION. Internet memes have emerged as a powerful medium in contemporary digital culture, reflecting human emotions, societal trends, and cultural identities in an increasingly interconnected world. Among these, sticker emojis stand out as a unique form of expression, blending visual creativity with linguistic nuance. This study focuses on the exploration of sticker emojis within English and Uzbek internet memes, offering a lens into their role as carriers of humor, sentiment, and cultural values. The relevance of this research lies in its examination of how these digital artifacts transcend linguistic and cultural boundaries, fostering a shared global experience while retaining localized significance. Specifically, analyzing sticker emojis in English and Uzbek contexts reveals both universal patterns of digital communication and distinct national characteristics shaped by cultural heritage. The primary objective of this study is to conduct a linguocultural analysis of contemporary internet memes, with a focus on sticker emojis, and to compare their semantic and expressive features across English and Uzbek languages. To accomplish this, the following tasks have been outlined: https://scientific-jl.com 1 6 6 61-son_1-to’plam_May-2025 ISSN:3030- 3 6 1 3 T A D Q I Q O T L A R jahon ilmiy – metodik jurnali ● Reviewing theoretical perspectives on internet memes and digital communication; ● Investigating the themes, symbolism, and humor embedded in sticker emojis; ● Comparing the adaptation and transformation of English-based sticker emojis in Uzbek meme culture; ● Exploring the cultural and linguistic uniqueness of meme reception in English- speaking and Uzbek-speaking communities. The scientific novelty of this research lies in its pioneering approach to analyzing sticker emojis as a bridge between English and Uzbek digital cultures, offering fresh insights into their linguocultural significance. The practical significance of the study is evident in its potential contributions to digital linguistics, cross-cultural communication studies, and the development of culturally sensitive digital content. This research also serves as a valuable resource for linguists, cultural researchers, and digital media professionals seeking to understand the evolving landscape of online expression. Methods and materials.This study employs a comparative linguocultural analysis to explore sticker emojis within English and Uzbek internet memes, focusing on their semantic, structural, and cultural dimensions. The research draws on key scientific sources in digital linguistics, visual communication, and cultural studies to examine the expressive roles of sticker emojis in online discourse. A corpus of 500 sticker emojis—250 in English and 250 in Uzbek—was collected from popular platforms such as Telegram, Instagram, and WhatsApp, ensuring a representative sample of contemporary mem