SOCIO-PSYCHOLOGICAL FACTORS OF MOTIVATION FOR SUCCESS AND THE IMPACT OF RISK ON WOMEN

Аннотация

This article discusses the motivation for success in management, the motivation to avoid defeat, and the level of readiness for risk. Moreover, socio- psychological factors influencing psycho-emotional processes on women's activity, based on the results of experimental studies, aimed to reveal the motivational characteristics of women by type of leadership. Keywords: women's activism, success, failure, risk readiness, emotional thinking, staff resources, leadership type, innovative leadership. Every person perceives the existence, the condition, the problem, the external influence, the perception of the world through his own internal model. All individuals differ depending on how they discuss the situation. How a person analyzes a situation determines his activity. [13; 83] In the case, we consider the fact that a personchanges or develops as a result of imagining an entity, correctly assessing the situation, internal and external influences, then it happens as a result of his inner specificity. The goal of human activity can be to maintain a normal, stable state, to assimilate new facets, results, i.e to develop, according to McGuire's concept. Such internal and external influences serve to carry out a subjective analysis of one's activity to one degree or another. On this basis, a person makes the necessary corrections or conclusions for future activities [13; 75-79]. This can also be based on verbal instructions as well as emotionaliogenic information designed to alter the onset of emotion in the individual and the assessment of the situation that has arisen. That is, it can be explained by describing certain properties of the object. Regarding the emotional states in a person, S. Shechter Выпуск журнала №-19 Часть–1_ Январь –2025 3 MODERN EDUCATION AND DEVELOPMENT explains the result of the interaction of the two components. First, based on the analysis of the situation in which the emotion arose, the activation of the person about the reasons for its arousal; and second, to draw conclusions [15]. The individual and psycho-emotional characteristics of women included in the personnel reserve form a holistic set of the formation and direction of their activity in society. Researchers L.I. Dementi and E.V. Kupchenko explain the individuality of personality traits in his life strategy, experience, free choice of his life, organization, self-awareness, the desire to determine the purpose and meaning of existence. The two types of motivation to "succeed" and "avoid defeat" have a special place in the issue of personal activity and efficiency, in socio-psychology. The dominance in the emotional assessment of internal and external influences on women’s activism in management is an important factor, in this context. This can be seen in the fact that women can feel the presence, the events, taking into account all the small details. This factor plays a unique role in helping women to accurately assess the situation, perform tasks, and implement management. Motivational orientation in a person is one of the main factors in the emergence of activity, in its realization. Motivation for success, motivation to avoid defeat, willingness to take risks are very important in the activity of women in management, especially in the practice of applying the institute of formation of female personnel reserve. According to A. Leontev, the motivational environment of the individual is a holistic system that develops throughout life, it reflects the object of moving needs with its hierarchy, as well as the state of the individual. [4; 12] There are various needs under the human mind, which means that human behavior becomes the motivation that shapes its external activity. [5; 12] In particular, motive is an object of need and arises from goals and objectives. Satisfies, motivates and directs the various needs of the subject. Motivation also forms the basis of a person and plays a very important role in human life. Выпуск журнала №-19 Часть–1_ Январь –2025 4 MODERN EDUCATION AND DEVELOPMENT In this regard, A.N. Leontev considers it necessary to study motivation in the study of all events related to activity. This is because it explains that the success of any activity depends on motivation. [5; 12] G.Murray was one of the first to distinguish motivation for success in psychology, and he showed that motivation for success is the pursuit of success, high results in this activity. [7; 38] It is well known that in the 1940s, D.S. McClelland developed the Thematic Apperceptive Test (TAT) methodology aimed at identifying differences in the occurrence of individual qualitative changes in success motivation. It also identifies two types of motivation for success, namely, the motivation to succeed and the failure to avoid defeat. This method was later modified by H. Heckhausen, W. Mayer, L. Kemmler. H. Heckhausen identifies three important motivational vectors, identifying the interdependent nature of active activity and success motivation