WAYS TO IMPROVE THE MECHANISM FOR EVALUATING INNOVATIVE TRADE SERVICES

Аннотация

This study examines the importance of innovative trade services, the analysis of existing mechanisms for their evaluation, and the necessity for their improvement. It demonstrates scientific approaches, modern evaluation methods, and the role of digital technologies in achieving efficiency in the implementation and assessment of innovations in the trade sector. Furthermore, it analyzes international experience and develops proposals and recommendations that are suitable for local conditions. The results of this research contribute to the formation of an effective model for evaluating innovative services. Key words: innovative services, trade sector, evaluation mechanism, digital technologies, efficiency, economic analysis, modeling, service quality assessment, market innovations, strategy. In today's global economy, innovative development has become a priority direction for every sector. In the trade service sector, innovative approaches are considered a crucial factor in effectively managing business, meeting customer demands, and ensuring competitiveness. Additionally, there is a need to implement modern mechanisms for accurately assessing and monitoring service quality. In Uzbekistan, the rapid development of the services sector, increasing the role and share of services in shaping the gross domestic product, and fundamentally changing the composition of the services provided, primarily due to their modern high-tech types, are tasks outlined in the "Priority directions for the development and liberalization of the economy" section of the Action Strategy approved by the Decree No. PF-4947 of the President of the Republic of Uzbekistan, Sh.M. Mirziyoyev, dated February 7, 2017. To implement the tasks set forth in these legal and regulatory documents, the study of existing problems in the services sector and their resolution is yielding positive results. In particular, the volume of services provided in 2017 amounted to 116,795.7 billion soums, which is an increase of 10.7 percent compared to 2016. In the process of radical改革 of the national economy in Uzbekistan, one of the priority tasks of socio-economic policy is to increase the competitiveness of service enterprises, to deliver quality goods to consumers on time, to establish modern trade https://scientific-jl.com/wsrj 3 6 5 Volume-38_Issue-1_April-2025 World scientific research journal services, and to effectively utilize these service opportunities is of great importance. The largest share in the composition of services is accounted for by trade services, which constitute 27.4% (following transport services at 30.3%). Currently, service facilities providing trade services to the population are becoming part of the landscape of our free and prosperous homeland, reflecting our peaceful and prosperous life. At the same time, we all know that we need to work significantly in this area. Improving the culture of services and trade is the most pressing issue. In this case, especially taking into account the experience of developed countries, we need to pay special attention to the development of a modern hypermarket system.1 Economy at the current stage of development of the national economy Much attention is paid to the development of innovative activities in the agricultural sector. One of the main directions of innovation activity development is innovation is to offer products and services. This direction is based on a certain basic requires algorithmic development in directions. Innovation development here strategy, introduction of the concept, innovative is provided for the organization of processes. In turn, innovative products The direction of offering and services determines the outcome of innovation activity. The effectiveness of innovative services offering, the development of the service market conducting in-depth research, analyzing economic and innovative activities, modeling will depend on the qualitative outcomes of the forecasting processes. Innovative development of commercial enterprises: theoretical foundations. Innovative development of economy is an important factor for the effective functioning of commercial enterprises. Changing market demands, increased consumer demand, and intensifying competitive environment are pushing merchants to adopt new approaches. The Presidential Decree of May 7, 2019, No. UP-5719 (2020) "On approval of the strategy for innovative development in the country" created a legal framework for strengthening the introduction of innovation in the country and its impact on the economy. For this reason, in today's world, it is extremely important to ensure the competitiveness of trade enterprises through improving the quality of trade services. The use of marketing principles, the development of advertising activities, as well as ensuring their financial sustainability are crucial issues in ensuring the competitiveness of trade enterprises. Literature analysis on the subject includes D. Fearn's work on enhancing serv