SPORT TADBIRLARIDA MARKETING STRATEGIYALARINING AHAMIYATI VA ULARNING SAMARADORLIGI

Аннотация

This article provides a comprehensive analysis of the role, implementation, and effectiveness of marketing strategies in organizing sports events. Modern sports are viewed not only as a social institution promoting a healthy lifestyle, but also as an economically significant sector. The article emphasizes that the success of major sports events largely depends on the effective development and application of marketing strategies. Key areas of sports marketing—such as branding, digital marketing, sponsorship relations, audience engagement, and spectator experience management—are thoroughly examined. Keywords: sports event, marketing strategy, audience, digital marketing, sponsorship, effectiveness.