JISMONIY TARBIYA VA SPORT SOHASIDA RAQAMLI TEXNOLOGIYALARNI QO'LLASHNING YANGI TENDENSIYALARI

Аннотация

This article explores the role of social media platforms in organizing modern sports events, emphasizing their importance as communication and marketing tools. The study highlights how social networks contribute to public engagement, participation, audience development, and the creation of virtual communities around sports events. The paper also underscores the need for sports organizations, clubs, and event organizers to develop effective social media strategies for enhancing visibility, audience interaction, and sponsorship collaboration. Keywords: sports event, social media, communication, marketing, branding, digital platform.