МЕТОДЫ ОЦЕНКИ УРОВНЯ УДОВЛЕТВОРЕННОСТИ КЛИЕНТОВ БАНКОВСКИМИ УСЛУГАМИ

Аннотация

This article examines the level of customer satisfaction with banking services and the improvement of its calculation. A high level of customer satisfaction with banking services makes it possible to establish long-term relationships with them and ensure the bank's sustainable development in the long term. In this regard, the issues of studying the level of satisfaction with banking services, a competent assessment of the results of such monitoring and their use to improve the quality of customer service and increase their satisfaction are of great importance for modern banks interested in business success. Keywords: bank, banking services, level of satisfaction, customer service.