POLITICS AND MEDIA: THE ROLE AND IMPACT OF MASS MEDIA IN POLITICS

Аннотация

This article provides information about politics and the key factors considered important in political activities. A convenient and popular method for discussing and implementing politics is mass media (MM). The activities of mass media in the political sphere, along with the widespread occurrence of these processes in all countries in the modern world, willbediscussed. Keywords: Politics, MM, media, media manipulation, disinformation, propaganda, globalization. The relationship between politics and media holds significant importance in modern society. Media, that is, mass media, plays a crucial rolein shaping political processes and directing public opinion. These relationships are interdependent; on one hand, media influences people's political decision-making by covering political events, while on the other hand, politics communicates its programs, objectives, and ideas to thepublic through media. The interaction between politics and media is particularly intensified in democratic systems. Mass media is vital in engaging citizens in political processes, allowing them to express their opinions, and ensuring government accountability. At the same time, the information and news disseminated through media play an important role in shaping the image of political parties and leaders. However, these relationships are not always positive; negative phenomena such as media manipulation, disinformation, and propaganda can distort the political environment. This article examines the complex relationship between politics and media, their interaction, and their significance in modern society. Additionally, it analyzes the role of media outlets in political processes, their impact on shaping public opinion, and the challenges within this framework. Finally, suggestions will be provided forimproving therelationship between politics andmedia. Politics and Media: An Overview. If we focus on politics and media, politics can be defined as a system of deliberately formulated guidelines aimed at making decisions and achieving rational outcomes. Politics is a statement of intent that is implemented as a procedure or protocol. Typically, policies are adopted by governing bodies within an organization. Politics can assist in subjective and objective decision-making. Policies used in making subjective decisions often help in making choices based on the relative advantages of various factors for higher management, resulting inoutcomes that are difficult to test objectively, such as work-life balance policies. It is emphasized that "the greatest misfortune in politics is the inability to see or the unwillingness to see objective thefts and one's own shortcomings" [1]. Furthermore, governments and other institutions have policies in the form of laws, rules, regulations, administrative actions, incentives, and voluntary practices. Policy decisions often reflect the allocation of resources [2]. Politics is the process of distributing, managing, and organizing power, authority, and resources within society. It also encompasses principles that define the state's internal and external affairs, laws, political systems, and relationships among citizens. The https://ijmri.de/index.php/jmsi volume 4,issue3,2025 501 primary goal of politics is to maintain order within society, protect citizens' interests, and improvetheirquality oflife. Key Elements ofPolitics: 1. Political Systems: Politics is carried out in various systems, such as democracy, autocracy, monarchy, and others. Each system differs in the distribution of power and the level of citizen participation. 2. Political Parties: Political parties are organizations that promote specific political ideas and participateinelections. They play a crucial rolein thegovernance ofthe state. 3. Legislation: Laws are a significant part of politics, created to maintain order in society and protect citizens' rights. 4. Political Culture: This includes citizens' attitudes toward politics, their political participation, andtheirtrust in government. 5. Political Processes: The political process encompasses activities such as decision-making, conducting elections, developing laws, and implementing them. Main Objectives ofPolitics: •Protection ofCitizens' Rights:The stateaims toprotect the rightsand freedoms ofits citizens. •Ensuring Social Justice: Politics strives tocreate social equality and ensure social justice. •MaintainingOrder: Politics is focused onmaintaining order insociety and ensuring security. • Supporting Development: Promoting economic development and increasing the well-being of society. Problemsin Politics: There are many issues in politics, including: •Corruption:Corruption within government institutions negatively impacts political processes. • Disinformation: Misinformation spread through mass media can lead to manipulation of public opinion. • Political Polarization: Sharp differences in political opinions within society can lead to social unrest. Politics affects every individual'