THE INTERNET AS A CATALYST FOR THE DEVELOPMENT OF E-COMMERCE

Аннотация

The article is devoted to the study of the role of the Internet in the development of electronic commerce. The author analyzes the key aspects that contribute to the transformation of traditional trade models under the influence of digital technologies. Factors such as the availability of Internet technologies, their impact on consumer preferences, as well as onthebusiness processes of companies are considered. Key words:internet, e-commerce communication, target segment, information resources, efficiency, customer feedback. Introduction. The phenomenal growth of computer technology production was not an end in itself. Computer technologies and views on their use have undergone significant changes in the last few years. Until 1994, local area networks, database management systems, word processors, transaction management systems, and even multimedia technologies were used primarily as a tool for internal automation of companies and individual firms, i.e., as a means of automating corporate systems. However, since 1995, the situation has begun to change rapidly. The most important catalyst for this process was the worldwide recognition of the Internet computer network. The repeatedly tested advantages of the Internet practically all overthe world led to a mass refusal, despitethe multi-billion dollarinvestments already made, to develop their own corporate or departmental dedicated networks in favor of building open standardized systems and integrating them into theInternet. TheInternet is acomplex of technical and software tools, connectionto which allows: -to eliminatetheinfluence ofthedistance factorin thecommunication process; -to increase theefficiency andreduce thecost ofcommunications; -to access virtually unlimited information resources ofthenetwork; - use various categories of information encoding (text, sound, color, form, movement, etc.) when exchanging information, which significantly improves the quality of perception andprocessing of information; - implement prompt feedback and live communication between subscribers separated byterritory; - use the services of developed and highly effective service departments to solve their problems. Literature analysis. In the work of A. A. Arlanov and D. Orazovov "Fundamentals of electronic commerce and its development paths" the features of the development of electronic commerce and its impact on the country's economy are studied, with an emphasis on the methods and strategies for implementing technologies. These studies cover various aspects of the impact of the Internet on the development of e-commerce, including economic, managerial and marketing perspectives. page1635 INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE ISSN:2692-5206,ImpactFactor:12,23 AmericanAcademicpublishers,volume05,issue04,2025 Journal: https://www.academicpublishers.org/journals/index.php/ijai Analysis and results. This feature of the Internet is associated with the active role of the user, conditioned by control over the search for information due to various search and navigation mechanisms. The push model of information delivery to consumers is characterized by the passive role of the consumer, who has only a fairly limited opportunity to choose information channels. The information provided is usually paid for by the customer companies, so access to the information is provided either free of charge (regular television, radio) or for a small fee (cable television, magazines, newspapers). This model creates a win- win situation for all its participants: the media receive income for providing information from advertisers and consumers; companies gain access to consumers using the media; consumers gain access to information and entertainment (news, sports, recreation, etc.). Observing the development of Internet technologies, it can be stated that it occurs through the synthesis of push and pull models. Due to the high functionality of the Internet, there will always be the possibility of navigation for users in order to find the necessary information or any resources. In addition, they will always have the opportunity to select the information sources that interest them and then automatically receivethe necessary information -news, reviews. Themostimportant properties oftheInternet include: - independence from time (information resources are available daily 24 hours a day throughout the year); -noconnection totheuser's location (geographical distancedoes not matter); - integration (individual components and services on the Internet - e-mail, ease of information perception, hypertext links - are independent, but at the same time form a single space). The unique qualities of the World Wide Web make the Internet an effective business tool. The rapidly growing interest of business in the Internet, in turn, has caused a response from companies developing software and hardware for the World Wide Web. An entire industry of business services on the Internet has emerged, which makes the Networ