TRANSLATION OF CARTOONS FROM ENGLISH TO UZBEK: LOCALIZATION

Аннотация

Nowadays, in the world of development in every sphere, there has been a great demand for the translation of the animated cartoons of other countries into the local one. Even though the process of translation has improved to great extent, there are some aspects that need to be considered. Especially, when the cartoons of very different cartoons are translated, it is required to take some necessary points into account. It must be understood that how variation in translation can influence the product significantly and affect the way how people perceive it. For example, the culture and perception of English-speaking countries differ from those in Uzbekistan. Therefore, while translating certain points from one language into another, these factors must be considered. The objective of this research is to show how cartoons can be localized in accordance with culture as well as analyzing some problems related to it. Keywords: variation in translation, localization, audio visual translation, target audience, cultural value. With the advancement of technology more and more cartoons are animated on a regular basis. There is also significant demand to dub them from one language into another. Yet the process of translation of these cartoons must be carefully planned in order not to have a distinctive influence on their cultural value, especially when they target children as their audience. It should be noted that a child spends an average of sixteen hours in a week for watching TV and the majority of this is occupied with cartoons. For this reason, it is vitally important to translate these cartoons wisely paying attention to some differing cultural aspects. Children spend most of their time in front of the TV screen watching various cartoons on different channels some of which are international ones. Thus, translation process is crucial in order to address right information to children. Localization is adapting a piece of material into target language both linguistically and culturally. It is obvious that there are so many aspects in English and Uzbek languages and culture which are distinct from each other. In that case, when something is translated from English some key steps must be followed in order to achieve the goal. Translators must be well aware of the both culture so that they 210 NEW RENAISSANCE 2025 MAY INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE VOLUME 2 | ISSUE 5 understand what is expressed. Localization is often confused with translation. However, Localization goes beyond that. There are some steps in the process of localization: first step involves translating the animated film, carefully conveying each part. In the next step, this translation is localized based on the culture of the target language. Followed by this, the ready product or material must be checked again in order to make sure that it is accurate. The process of localizing cartoons involves much more than simply translating text; it requires a comprehensive adaptation of the content to align with the cultural, social, and linguistic norms of the intended audience. This intricate task includes altering humor, cultural references, character names, and visual components to ensure that the cartoon resonates with viewers from the target culture while preserving the original work's core essence and intent. Localization is crucial for animated content, particularly because cartoons often target younger audiences who are especially attuned to cultural subtleties. One of the most significant challenges in localization is adapting humor, which is often deeply embedded in specific cultural contexts. Humor frequently relies on wordplay, idioms, or local references that may not translate effectively into another language. To overcome this hurdle, translators must creatively reinterpret these comedic elements, substituting them with jokes or allusions that are relevant to the target culture and elicit a similar emotional response. This requires a profound understanding of both the source and target cultures, along with a flair for creativity to preserve the comedic essence. Another vital aspect of localization involves reworking character names. These names often carry symbolic meanings, reflect personality traits, or serve comedic purposes. During localization, names may be modified to better suit the phonetic and cultural preferences of the target language. For instance, a name that has humorous or descriptive significance in the original version might be replaced with one that conveys a comparable meaning or impact for the new audience. This is particularly important when the name is integral to wordplay or the narrative itself. Cultural references and visual elements also frequently necessitate substantial adaptation. Cartoons often feature cultural symbols, landmarks, or traditions that may not be familiar to the target audience. In such instances, translators might opt to replace these references with more relatable equivalents for the new